Introduction into Internet Marketing

Starting from the early 1990s Internet marketing made an amazing development from simple text-based websites that offered product information into highly evolved and complete online businesses promoting and selling their services on the Internet.

Nowadays, the Internet marketing industry has become a complicated and branchy science involving a great deal of theoretical knowledge in combination with applied techniques. As a science, it ranges from browser-side and server-side programming and coding on one end to marketing and economics on the other.

Internet marketing means the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).

Our first stage of the Internet Marketing course will start with Search Engine Marketing (SEM) as a specific area of an online marketers' business. Mainly, its purpose is to increase targeted traffic from search engines via organic search engine ranking, paid listing and advertising. Here you'll be shown the main principles of Search Engine Optimization (SEO), link building, and paid advertising campaigns.

Actually, every successful search engine optimizer should be aware of top search engine demands and consider them while creating website and improving on-page and off-page factors for Web pages. There are numerous important factors influencing search engine ranking of a Web page. The SEO division of the course provides profound and consecutive lessons depicting each step of your optimization work. Search Engine Advertising is the last topic of the SEM Stage.

There are certain methods that go beyond SEM that can help improve your site online visibility. These include, for instance, creating and spreading a banner / ad network and / or paid link partnerships, as well as email marketing and building affiliate relationships with other websites.

Email marketing is an independent branch which has to be dealt with separately and does not have much in common with SEM. Email marketing is a subject of our next stage and there we will provide insight into the main direct mail campaign steps and guidelines.

Banner networks relate to SEM as long as they touch upon your link popularity (which is a component of SEM).

In the following stage you'll study the Affiliate Marketing division of Internet Marketing. It is a popular method for promoting web businesses when with few marketing dollars marketers can establish a presence and earn a profit recruiting affiliates. Such partner networks can grow with your company business projects and add its profit to your marketing budget.

The most vital stage of the whole course is Web Analytics. Its role can be hardly underestimated as Web Analytics is an essential measure for continually improving web business performance, advertising campaigns, organic search engine results, ranking positions and others. Generally, Web Analytics deals with the traffic already generated at the previous stages. Its primary goal is to improve traffic quality and enhance conversion.

Although it is possible (and advisable) to understand every theoretical aspect of Internet marketing, in practice you may do much better by specialization in a specific area or technique and simply start your Internet Marketing business. Our last stage provides a proper and clear scheme about how to estimate your potential, find a niche, manage projects and promote your services as online marketer, SEO consultant, etc.